For over twenty years, the Yellow Pages were the most common form of legal marketing. It was an easy way to get your name in front of prospective clients. The Yellow Pages are now on their way to obsolescence, replaced by the Internet. In a matter of minutes, prospective clients can find out a wealth of information about law firms—a fact which has caused most firms to embrace online marketing. As the technology develops, so do tools that can be used online—tools that firms can use to build their on

If you’re in need of legal advice and have already started your search for the right lawyer, you’ve undoubtedly run across some potential roadblocks. Even in today’s Information Age, it’s far more difficult to find lawyers who meet your needs than it is to find a book, movie, or other product that’s likely to satisfy you. Reviews of lawyers are few and far between, and while some firms may seem great on paper, it’s hard to know what they’re hidin

If you’re a small firm with a nearly invisible advertising budget, then you have a number of tough questions to answer about how to allocate your funds. One big question is whether to invest in putting lawyer videos online or to spend that money taking out yellow pages ads. If money weren’t a factor at all, you’d obviously do both, but purchasing yellow pages ads can get expensive, as can professionally filmed lawyer videos. Ultimately, it comes down to which type of advertising is more likely to generate revenue for your firm; for most f

 Traditionally, the Yellow Pages has been a solid place for lawyers to advertise. It was, after all, how people found professional services that they needed, such as plumbers, exterminators, and dentists. Now, however, the Yellow Pages are little more than doorstops. In their place has risen the Internet, where people can find out more information about what professional service options exist in their neighborhood in a few short minutes.  This has led to law firms building sophisticated websites desi

Television commercials have been used by law firms for decades, but only large firms could spare the expense—and most of the time, even the large firms they only bought time in local markets. Nowadays, however, law firms are taking advantage of a new way of getting their messages out: an online barristers’ video.  This is a tool that can be used by large and small firms, and has helped level the playing field a bit, at least in the online realm. Does that mean, however, that all firms should inclu